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Expansion LatAm

Expanding into Latin America: How 3PL and Fulfillment Services drive ecommerce Success for International brands

In today's fast-paced ecommerce landscape, expanding internationally presents both significant opportunities and unique obstacles. Navigating the complex challenges of this new terrain can represent a difficult step from understanding the different compliances and regulations, to mastering the challenges of international shipping, and understanding fulfillment services. 

One of the most effective ways to ensure smooth and scalable international growth is by partnering with third-party logistics providers (3PLs) that are fulfillment experts. Third-party logistics providers enable you to have a smoother entry into a new market, thanks to them your ecommerce product can be selling faster in your target market helping you in taking care of any logistics challenges, leaving you the chance to focus on what you do best: selling your brand. Finding third-party logistics providers that have an expertise in fulfillment adds value to your ecommerce by providing the best delivery experience to your customers. 

This strategic move not only enhances efficiency but also improves customer satisfaction and optimizes delivery services across borders. Third-party logistics providers with a fulfillment expertise companies give you a headstart in entering your new international market.

Choosing the right 3PL 

Choosing the right 3PL provider is a crucial step for ecommerce businesses aiming to expand internationally. The ideal 3PL partner should offer comprehensive solutions that align with your specific needs. Efficient logistics are essential for international ecommerce success.

Fulfillment services are key to delivering the best experience for your ecommerce customers because its the way they are going to know your products and services, international shipping specifically in this case. 

International shipping at a fair price, reasonable time and package safety has become the biggest challenge for ecommerce businesses trying to reach their global customers.

We hear more and more these days how an ecommerce with a bad user experience can scare their customers away, and how ecommerces like Hawkers in Mexico increase their customer loyalty through the help of third-party providers with fulfillment experts that turn their logistics into a competitive advantage. 

Third-party logistics (3PLs) can play a crucial role in fulfillment and delivery service. Being the key to turning over the experience a user at distance is having from your ecommerce from an acceptable one, to a great and memorable one.  Some important points you can find in a third party logistics provider are: 

  1. Global Warehousing: This eases the capabilities to streamline inventory management and reduce shipping times.
  2. Customs and Compliance: Compliance with regulatory requirements will avoid delays and ensure smooth cross-border transactions.
  3. Scalability: Partnering up with experts helps your expansion and logistics infrastructure to keep growing over time. 

Here are key points you should take into consideration when choosing the best third-party logistics providers with fulfillment experts to partner with, all focused on having the best user experience to your customers through their in-country shipping. 

Expertise in importing

International shipping and in-country shipping require a deep understanding of global trade regulations, customs processes, and local market requirements.

Trying to do this operation without a team of fulfillment experts in the matter can result in delays, or damaged goods, costing you money, time and consumers’ loyalty. 

A 3PL that has fulfillment experts and with strong importing capabilities will facilitate the regulations compliance processes, ensuring that your products move seamlessly from warehouse to customer without delays. Guaranteeing the success of your ecommerce business. 

Customer experience excellence 

Customer service is at the heart of ecommerce success. A 3PL with fulfillment experts provider should prioritize seamless operations, ensuring your products are imported safely, and avoiding any time delays due to wrong documentation; and prioritize customer experience excellence, offering reliable order delivery and responsive support. 

Their systems should integrate easily with your ecommerce platform to provide real-time updates and accurate tracking information. By focusing on these aspects, a 3PL with a fulfillment expertise company can significantly enhance the overall customer experience, fostering loyalty and repeat business.

Some important points when looking for a fulfillment company that offers the best customer experience are the availability of offering them:

  • localization support-  According to Dsipatch Track, more than 90% of the consumers want to be able to track their orders. 
  • personalized support- Zendesk states that 73% of consumers will switch to the competitor if they have multiple bad experiences in their shopping experience. 
  • user friendly platform-  Three out of four consumers will spend more time in businesses that give them a good user experience design, a user friendly and intuitive interface is one of the keys to offering your ecommerce consumer the best omnichannel experience. 

A superior customer experience is crucial for building trust and encouraging repeat business in international markets. A competitive advantage that you will be able to acquire working with fulfillment partners. 

Best delivery service 

The quality of delivery service can make or break your international expansion efforts. Partnering with a 3PL that offers the best delivery service ensures that your products are delivered on time and in excellent conditions.

Besides, working with experts in logistics can give you a competitive advantage compared to your competitors by offering the best user experience possible. 

Look for providers with a proven track record in handling cross-border logistics and who utilize advanced technology to optimize shipping routes and manage delivery schedules efficiently. 

This will ensure that your whole operation is done safely, and comply with legal requirements since the product is ready to be sent from the origin to the goal port. 

Providing the best delivery service for your customers is key when choosing your fulfillment partner. Being able to locate their product and keep track of at what point it is in the process gives your customers safety, and makes you a reliable ecommerce brand.

Remember that the delivery service you offer your customers is going to be as close to your store as they are going to get, especially when thinking about international customers. 

Commit to working with local 3PLs that have an expertise in speed, a quality most of the customers value a lot; order tracking, which provides safety for your customers and finally, capability of returns, another safety net for your customers and yourself. 

Benefits of partnering with experts 

Partnering with 3PL and fulfillment experts provides several advantages for ecommerce businesses looking to grow internationally. Here are some key benefits you can find that will help you get rid of the different logistics headaches: 

Streamlined Operations

A well-chosen 3PL can streamline your international operations by handling the complexities of global logistics, including customs clearance, warehousing, and last-mile delivery. This allows you to focus on core business activities while leaving the logistical challenges to the experts.

Third-party logistics providers with an expertise in importing operations could even offer you services that make your entry into the new Mexican market faster and easier.

For example, entering using an Importer of Record (IOR) that is a service that allows you to nationalize your products using their own import registries, making your entry into the market faster.

Another great strategy is using a Merchant of Record (MOR), which is a service in which a company lends you their own fiscal entity, helping you in not having to request and process your own tax id in Mexico, saving you time, effort and legal headaches. 

Scalability and Flexibility

Fulfillment experts offer scalable solutions that can grow with your business. Whether you are entering new markets or experiencing fluctuating order volumes, a 3PL can adjust their services to meet your needs without compromising on quality.

Cost Efficiency

Outsourcing logistics to a 3PL can be more cost-effective than managing these functions in-house. By using their established networks and expertise, you can reduce operational costs and benefit from economies of scale.

Enhanced Customer Satisfaction

With a focus on customer service excellence and reliable delivery, partnering with 3PL experts enhances customer satisfaction. Happy customers are more likely to become repeat buyers and promote your brand, driving long-term success.

Conclusion

Expanding into Latin America can become one of the best strategies to develop your international brand. Unlocking international growth requires more than just expanding your market reach; it involves leveraging the right resources to navigate the complexities of global e-commerce, and doing so with the guidance of experts who can aid you in reaching your goals faster and more effectively. 

By partnering with 3PL that is a fulfillment expert, you can ensure smooth operations, enhance customer experiences, and achieve scalable success.

Investing in a reliable 3PL provider not only simplifies international logistics but also positions your business for sustained growth and competitive advantage in the global marketplace.

A FOOTNOTE FROM CUBBO 

Cubbo is a 3PL company that helps ecommerce brands to expand into international markets, with our Importer of Record, that enables international brands to nationalize their product, entering Mexico much faster than with international shipping; and our Merchant of Record that saves brands the time of establishing their own mexican entity to make payments and transactions. 

We are experts in fulfillment services for your international brands, and working with brands like Dossier and Levi´s has provided us with the experience and capabilities to expand international brands in Latin America with the best results: higher sales and lower shipping costs and times. 

If you want to know more about how we can add value to your shopper´s experience, you can contact me at claudia@cubbo.com. 

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